Pixel tracking lawsuits: what they say and where each one stands
Pixel tracking is the use of small pieces of code on websites and apps that send information about what visitors do to outside companies, often advertising platforms. Several lawsuits say companies used these tools, or similar tracking technology, to share people's browsing, health or video-viewing information without consent. These are allegations, and the companies may dispute them. Some cases may be dismissed or never pay anyone. This page lists each lawsuit and where it stands.
Open for claims now
These settlements are taking claims. Check who qualifies and the deadline on each one.
Claims closed
The deadline to file a claim has passed for these settlements.
- CVS Digital Privacy settlementCVS is accused of letting advertising technology on its websites and app share visitors' browsing and health-related information.
- Flo Period Tracker Data Privacy Litigation settlementFlo allegedly sent period and pregnancy data to Google, Meta, and Flurry without asking.
- GameStop settlementGameSpot allegedly used tracking tools to collect users’ browsing data without consent, violating California privacy law.
- MarinHealth Medical Center settlementMarinHealth shared patients’ sensitive data with Meta Pixel without consent
- NBA Top Shot settlementNBA Top Shot allegedly shared users’ video viewing data with Facebook without consent, violating the Video Privacy Protection Act.
- Sutter Health Privacy settlementSutter Health allegedly shared patient PII/PHI with third-party trackers (e.g., Meta, Google) via MyHealthOnline login webpage without consent.
What is pixel tracking?
A tracking pixel is a tiny, usually invisible piece of code placed on a web page or built into an app. When someone loads the page or takes an action, such as clicking a button, filling in a form or watching a video, the code can send details about that activity to another company. Meta's tool, often called the Meta Pixel, and similar tools from Google and others are common examples.
Companies use these tools mainly to measure how their sites perform and to target and track advertising. According to the FTC's technology blog post on pixel tracking, pixels can collect a wide range of information, and the people visiting a site may not know that their data is being sent to third parties.
The lawsuits listed here make claims about different kinds of sites. Some involve health care, such as hospital patient portals, a pharmacy website and a period-tracking app, where the lawsuits say sensitive health-related information was shared. Others involve video, such as NBA Top Shot and Simplilearn, where the lawsuits rely on the Video Privacy Protection Act, a federal law that limits when a company can share records of the videos a person watched. The GameStop case is based on California privacy law.
Each lawsuit describes what its plaintiffs say happened. These are allegations, and the companies may dispute them.
Products named in these lawsuits
Being on this list means a lawsuit names the product. It does not mean a court has found anything wrong with it.
- CVS websites and app
- Flo Period Tracker app
- GameStop website
- MarinHealth Medical Center website
- NBA Top Shot
- Simplilearn courses and videos
- Sutter Health MyHealthOnline